The creative advertisers from Imago Ogilvy have once again shown that they attentively recognize situations than many of us can identify with.
Winter is here, many of us are overwhelmed by our daily responsibilities, and everyday life can seem grey and hopeless. It is in such moments that all of us fantasize about escaping to a better and brighter future.
Simply put, we’re fantasizing about running away with the circus. The circus always offered the promise of freedom, carelessness, and excitement. Books were written and films made about this, but also the new Tele2 holiday commercial. The hero of the commercial is called upon to pull himself out of his everyday life constrained by a contract and to embark into a new fantastic world of Tele2, by non-other than the irresistible Lana. Will our hero be able to resist her? Find out in the clip :)
Some holidays are better than others. The best ones are those that can be combined with the weekend so we can get at least four days off. But that is not the case this year. Both Christmas and New Year’s Day fall on a Sunday. This Croatian tragedy agonizes every working man, including our creative team who has turned it into a fun clip for Tele2.
Both campaigns have been carried through all communication channels and created a true holiday atmosphere, Tele2 style.