After years of mastering the production of perfect mattresses, Perfecta Dreams decided to upgrade its communication with a ‘king-size’ bravery and we were there to do just that. Spending a day in bed would be considered as lazy, but we beg to differ in our new campaign for this premium manufacturer. Staying in bed can also mean having a great meal, doing a bunch of work or spending some quality time with pets and friends. Also, Perfecta Dreams has got a well deserved beauty sleep. Alongside with freshening-up their communication, we did a new and luxurious take on the brands visual identity and slogan.