Come to the idea, then to the table

A good meal will fill our stomach, but for a full heart – good company is also important. When the largest domestic producer of fresh meat and cold cuts says this, the message is even stronger. In order to share it with everyone, we made a main headline for PIK based on a simple invitation that will ring everyone’s bell – come to the table. To show how a table doesn’t consist of a couple of legs and a flat surface, but those who sit around it, we shot an umbrella spot in which we gave the role of the table to various objects.