Hydration booty call

Every physical need, hydration included, is a small ‘call for help’ sent by the body. In order to open a direct connection between us and our thirsty organs, we launched the “Wet Line”. By dialing 0800 69 00, callers could hear monologues of individual body parts yearning for some regular hydration, recorded in the style of hotline narratives. In addition to the mini TVC series, we also emphasised the importance of a regular SIP SIP through the short audio-visual format of “Thirst trap reminders”, made for sharing on social media.