In Line Napolitanke Design

Kraš Napolitanke wafers are one of the rare products that can claim to be a transgenerational classic, but that doesn’t mean they can’t use a visual uplift from time to time. Well, we did just that. Since Napolitanke are probably the only cookie that is made up of rows, is packed in rows and even eaten by the row, we made rows the main visual motive of the new packaging design. And just like you don’t mess with proven recipes, we used a proven formula in developing a new visual style of Kraš Napolitanke: a pinch of concept, and plenty of pure, simple aesthetics.