Keep an eye on hydration

At the height of the hype around tethered caps, an innovation mandatory for most drink brands, Studena decided to be original when it comes to announcing that its caps had become as non-separable as SIP is from another SIP. In order to grab every hydrating opportunity without poking ourselves in the eye, we’ve created protective glasses for safe hydration – Studena GucEye Protect. The campaign consisted of an online video in the style of a 90’s TV ads, a digital activation with physical glasses as prizes and funny but educative content series.