An Irrefutably Good Campaign

Every year, fires in Croatia leave black charred remains behind. Forests are not able to restore themselves on their own, and therefore they need our help. The Scout Association of Croatia initiated a volunteering action for reforestation of the burnt sites with the aim to include the largest possible number of citizens. For that campaign we devised the name “Boranka” and created its visual identity. We also conceived Boralice – crayons created from the ashes of the burnt trees, that helped include tens of thousands of citizens to become a part of the Boranka campaign. Boranka is the largest volunteering action for reforestation ever organised in Croatia.