Concern about the quality of ingredients and the health of consumers is a big topic in the food industry. PIK has launched the production of clean label brands without artificial colours, aromas, preservatives and other unnecessary ingredients. Imago has created a brand name and clean and transparent packaging to highlight that the product doesn’t have any hidden ingredients. We also made the entire launch campaign and firmly believe that consumers will without a doubt try so clean and so tasty PIK NATUR slices.