If you ask today’s kids what they want to be when they grow up, don’t be surprised if they tell you: a youtuber. Youtube has truly allowed for the notorious saying that everyone will get their 15 minutes of fame to come true. The Joomboos youtube channel has gathered the most popular young Croatian youtubers, and we created the Videostar project for them, which accomplished unprecedented results for the online campaign in Croatia and made stars of an entire generation of kids.