You’ve gotta see her

While a luxury fashion store can carry a timeless status, its visual identity occasionally needs a refresh. Such a refresh was exactly what the famous Maria Store needed, so we gave it a makeover.From the logo to typography, from the color palette to paper bags, business cards, and other materials—Maria Store has truly put the “show” in the word showroom. This year, a men’s version -Maria Men, was introduced alongside the women’s Maria Store. With that in mind, we paid special attention to the use of colors. For the women’s store, we decided to go with soft off-white tones that exude quiet luxury, while the men’s store was wrapped in elegant dark brown.